If you have an iPhone, you may have noticed the lightning bolt icon popping up on some Facebook posts in your feed. WTF is that?
Facebook has seen the uptick in Americans that use Facebook for news and responded by making the process of reading articles faster and more interactive with its own native publishing platform, which it will use in conjunction with heavy-hitting media partners like Buzzfeed and Cosmo. In 2015, the Pew Research Center in conjunction with the John S. and James L. Knight Foundation found that 63 percent of Facebook users rely on the social media platform for news, up from 47 percent in 2013. If you click on a story with the Instant Article feature, the article will open immediately - no slow loading times while the link redirects!
As mobile readers have become a major source of traffic for media in recent years, it's great to see that we are finally getting a better user experience, which Facebook walks you through in this video.
Android users, don't lose hope: Instant Articles for Android will launch later this year. If you can't wait that long, a public beta will launch this week, so you can give the new feature a test drive.
And we thought it wasn't possible for people to be any more glued to their phones?