What?! These Subway Ads Were Thrown Shade for a Crazy Reason

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You know we pride ourselves on keeping up with the flow of period news (sorry, we had to!). But why is it that periods still have such a stigma in the U.S.?

We told you about the awesome new period-absorbing #BUILTBYGIRLS underwear company with a female CEO, Thinx. And if you haven't heard about it yet, it's underwear that's been designed to be moisture-wicking, anti-bacterial and absorbent - \ one style can absorb as much liquid as two tampons. Don't you just want to shout it from the rooftops?!

Well, Thinx did, so they went to Outfront Media, the company that handles ad sales for the MTA, with an ad campaign for the New York City subway system.

Late last week, Outfront sent back Thinx's ads and "expressed concern about the ads' content," reports Slate.

That crazy content? Women wearing full-coverage underwear with tank tops or turtlenecks, as well as more subtle imagery like a half of a segmented grapefruit or a cracked egg. Some of the copy reads "underwear for women with periods." Seems...normal right?

If you don't live in New York, there are plenty of ads on the subway that portray women holding grapefruits in front of their chest or girls wearing nothing but skimpy bikinis.

So what's with the double standard? Why is it that underwear ads with a mission to help #TheStruggle are viewed as inappropriate, but plastic surgeons are allowed to use sexually suggestive photos?

Click through to see the ads from the campaign.


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