When a not-so-flattering pic of Demi surfaced online recently, a ridiculous conspiracy theory was floated and, before you knew it, an entire storyline about a long lost secret Demi twin, who had been locked in a basement, started making the rounds.
Demi took to Twitter to write (and later delete): "Cool to see a sh**ty angle turn into a meme that circulates the Internet to people's amusement ha. Oh and make actual 'headlines.'" Yeah, she wasn't impressed, guys.
Totes weird, right?
A Twitter user called @OfficialPoot added to the storyline and someone even posted a story to Wattpad titled 'The Secret Life of Poot Lovato.' The whole thing also launched oh-so-many memes and even a Wikipedia page (that's since been deleted).