Inspired by a trip to South America in which she heard countless stories about women being assaulted, Yasmine Mustafa returned home to Philadelphia with plans to change the game for women in a major way. Through her organization ROAR for Good, she created a wearable device named Athena that aims to help protect women against acts of violence.
Athena can be attached to clothing, bags and key chains and can also be worn as a necklace. Should anyone wearing the device feel threatened, they can simply press a button that produces a loud sound, and prompts Athena to instantly transmit the wearer's location to friends and family via text message. In the future, Yasmine plans to incorporate a function that enables the device to dial 911.
Athena will retail for $99, but prices start at $60 on Indiegogo. ROAR will invest 10 percent of the proceeds from Athena sales in non-profit organizations that seek to bring light to the cause of assault.
"We found that women don't like self-defense tools to begin with because they're afraid of being overpowered," Yasmine said to Fortune.
Unfortunately, that is a sentiment that plenty of women can relate to, which makes the empowering nature of Athena all the more endearing.