BaubleBar and Jawbone Team Up on Blinged-Out Wearables
Today, BaubleBar launched a collaboration with one of the leading fitness tracker brands, Jawbone, creating a line of style-forward bands to house Jawbone's UP MOVE model. The wearables come in three different styles, a bunch of colors like metallics and jewel tones and were designed to be stacked with your other bracelets.
UP MOVE tracks your activity and sleep and allows you to log the food you eat each day - this video shows how it wants to change the way you live your life:
The fitness tracker bracelets are sold on BaubleBar's website, and prices range from $65–$85 for a bracelet and an UP MOVE. If you already own the tracker, you can purchase just the bracelet for $45–$65.
While fashion has seen other tech team-ups, like Rebecca Minkoff's wearables collection and Tory Burch's collab with Fitbit, this is BaubleBar's first foray into tech, and Jawbone's first step towards fashion.
If these bracelets are any indication, this is the start of a beautiful friendship.