This year, IKEA charity Soft Toys For Education, which donates $1 for every book or toy purchased to a children's education fund, held a contest for children to draw their ideal stuffed animal. The charity was flooded with zany concepts for plush toys, and after sifting through lots of colorful creations, 10 ideas were chosen. Each chosen design was then turned into a real, tangible stuffed animal that looks like nothing else you've ever seen in a toy store, and it will be these toys that will be sold for charity this year.
Here's Koen's green monster that came to life: And here's Carlota's... well, I'm not sure what this is, but it's pretty cute!The Soft Toys for Education is a partnership between UNICEF, the IKEA Foundation, and Save the Children, and is one of the most whimsical approaches to charity there is. My favorite part of this year's stuffed animal sale is that it allowed children from all over the world to take part in it. The organization is ultimately about empowering kids, and what better way to empower them than to give them the opportunity to see something they imagined visualized? That's a powerful statement - and it's one that gave the world stuffed animals a little less basic than the teddy bear.
Check out the video about the program below: