'Jane the Virgin' Actress Gina Rodriguez Knows Panty Power

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Jane the Virgin star Gina Rodriguez just announced on Instagram that she officially partnered with the lingerie brand Naja to assist in its campaign to employ mothers and instill confidence in women through the power of the panties. When we heard about Naja's mission to give mothers in Colombia jobs while helping women to feel good in their own skin, we couldn't help but think: How very #BUILTBYGIRLS.
Naja was originally founded by Catalina Girald, a Colombian woman inspired by backpacking tours to create a brand that enlivens female confidence while promoting a culture of women helping one another. Naja's colorful bras, adorable panties and sexy lace bralettes are not only meticulously crafted like our favorite luxury brands, the materials are sourced from hand-harvested Peruvian cotton to feel great on your skin!

But it gets better. Naja's sensual, yet cute, styles are built for smart, courageous and strong women to make them feel beautiful. As the company says, it's not in the business of employing models with fans blowing their hair around, but real women who epitomize what their brand stands for: Women feeling good about themselves and empowering each other.
And to top it all off, Naja has partnered with the Golondrias Foundation and Underwear for Hope to help Colombian women find work-from-home jobs. With the help of Underwear for Hope, 2 percent of every purchase goes directly to helping launch entrepreneurial sewing programs through a local Colombian organization for women looking to get involved in this field.

The sale of their bras is also directly related to employing these women. Each bra you buy comes with a lingerie bag that you can wash the garment in. These lingerie bags were created by Colombian mothers working with Underwear for Hope. But on top of allowing these mothers to work from home so that they can also care for their families, Naja and Underwear for Hope are funding the education of their employees' children.

Be In Control. #lovenaja

A photo posted by Naja (@naja) on

Phew! That's a lot of good going on! As a new partner with this organization, Gina hopes to help further their efforts in assisting Colombian women and its clients alike. One of the best parts? If you use her coupon GINA15, you will get 15 percent of your first purchase!

Where do we sign up?


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