Are We All Going to Travel to Israel for Fashion Week?

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Despite rising tensions and horrific civilian conditions in the Middle East, Tel Aviv Fashion Week, now on its fourth year, was a total hit. Held at the Gindi Fashion Mall (an in-progress retail mall), each show drew more than 1,200 people according to PR company GeekChicLTV.
Models at Tel Aviv Fashion WeekThe collections displayed a variety of winter and summer pieces, perfectly crafted to sell to mostly European and American markets. The designs were created with lots of leathers, floral prints
and geometric lines.

#supermodel 🙌 😘 @barrefaeli #barrefaeli #telavivfashionweek

A photo posted by bar refaeli fan (@bar_refaelifan) on

And, a sentiment to the growing (however still small) fashion industry in Israel, it was the first Tel Aviv Fashion Week that international buyers attended. The collections were deemed wearable, impressive and cutting edge by New York buyer Dorinne Tal.
Another unique trait of Tel Aviv Fashion Week was the organization's attention to models' sizes. In 2012, the Israeli government passed a law banning models with a BMI under 18.5, with the hopes of curbing unrealistic body standards in fashion. This sentiment finally found its way to the runway, with a range of body types on full display in a variety of collections. We can't wait to see how Tel Aviv Fashion Week evolves into something even bigger.

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