If you grew up in the United States, chances are you grew up wearing Abercrombie & Fitch at one point. Oh, how our parents just loved taking a trip to the cologne-induced, California dreamin' outpost.
Former CEO of the American heritage brand, Mike Jeffries, came under a lot of fire a few years back for his offensive comments. Combined with a huge decline in sales, Mike resigned and was replaced with a new team of leadership. And we have to say, it looks like A&F is headed in the right direction.
The brand released its newest advertising campaign, and it is really, really cool. Model Neelam Gill is the first model the brand has ever employed from Indian decent (in the past, A&F pretty much stuck to standard white models), not to mention the actual clothes are a lot more fashionable than denim mini skirts and pink polo tops.
Scroll down to see the entire campaign!