People Are Totally Losing Their Minds Over the Balmain x H&M Collection

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We are just as excited as the Balmain x H&M collab as the next person, but perhaps not as excited as these people who totally lost their s**t when the store opened with the new pieces in it.

When the store opened in Turkey this morning, fans literally swarmed the joint, fighting over individual pieces and just creating a complete and utter fashion frenzy as they tried to get their hands anything from the coveted collection.

People were screaming and running and pushing and these two got into a pretty heated tug-of-war over one particular piece that they both wanted.

#part2 #hmxbalmain #hm #balmain #balmaination #balmainparis #balmainarmy #balmainxhm #handm

A video posted by Melih Tenik (@tenikm) on

As stores continue to open across the world, more videos of fan frenzies are surfacing on social media. Here is one from Dubai:

And one from London:

Balmain has been a Kardashian family favorite for quite some time, with Kim Kardashian and Kylie Jenner frequently rocking their pieces and now Kendall Jenner being a model/spokesperson for both Balmain and the Balmain x H&M collection.

While Kardashians obviously don't have to wait in any of these insane lines, something tells us the rest of us are going to have to - and we're gonna have to get there fast - because with this kind of chaos in the stores, the stuff is probably going to sell out pretty quickly!
H&M Haussman Store Opens At 8 am For the Launch of The BALMAIN x H&M Collection in Paris
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Gallery | The Best Moments from the H&M x Balmain Launch Event


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