Google Just Revealed the Top Hair Trends...and We're Shocked
If you're like us (or, you own any kind of digital device whatsoever), you use Google a lot throughout the day to search for basically everything. Or even as a spellcheck (hey, don't judge). So naturally Google uses these analytics to tell us a little about ourselves and what we're all fired up about. As far as beauty trends go, you'd think it would be predictable: celebrity colors of the moment or maybe whether you should go for a bob or a lob. But no. Google just shed some light on our pretty little heads.
According to the search data they collected from January 2013 - August 2015, the things that we've sought out most are bold hair colors, braids and men's hair. It's not surprising that we might have a growing interest in learning how to go gray in the chemical way (we know, our grandmas are disappointed in us, too), and braids are difficult for sure - but the real curiosity is the rise in men's hair trends.
Let's talk about the man bun situation. Google says that for the first time ever, men's hair was 6 percent more popular in 2015 than any women's hair style search. Thanks to celebs like Leonardo DiCaprio and Jared Leto, the "man bun" has become a hug cultural hit. Barber shops and branding companies are rejoicing, because according to Rob McMillen, head barber at Blind Barber in New York, "Men tend to have more brand loyalty than women, and are more likely to buy products that the barber recommends."
"It's like waking a sleeping giant," says Ellen Sideri, founder and CEO of the trend research agency ESP Trendlab. Guys and girls want to know all about the man bun. But that's not the only one. Get ready for this: We're also really interested in comb-overs. Before you get too frightened, we're talking Don Draper and Pete Campbell here, less Donald Trump.
So while we're over here Googling the best ways to fishtail braid our fabulous gray locks for the day, take comfort in knowing that there are more people looking up facts about the man bun. The major question here is, do we care more about our dude's hair than our own? We say it's about time for a little hair equality.