Rihanna Launches Her Own Beauty and Styling Agency
The songstress has founded a Los Angeles-based beauty and stylist agency called Fr8me with managing partner Benoit Demouy, according to the Hollywood Reporter, which reported that the firm will help artists "book commercials, editorial shoots, ad campaigns and red-carpet gigs."
"Hair, makeup and styling play an important role in creativity," Rihanna told the mag. "I am very involved with that part of my process, so this agency was an organic thing for me to do."
She already has some industry heavy hitters on her roster so far. In addition to her longtime makeup artist Mylah Morales, Taraji P. Henson's wardrobe stylist Jason Bolden and hairstylists Patricia Morales and Marcia Hamilton have also signed on. "We are lucky enough to have some of the best artists at Fr8me, but I also have a soft spot for finding new talent with extraordinary skills!," Rihanna added.
The agency is particularly fitting, considering Rihanna is also planning to launch her own beauty line, Fenty Beauty, at some time in the near future. The Bajan beauty also recently started the photo agency A Dog Ate My Homework, which represents shooters Erik Asla and Deborah Anderson.
Our girl is the embodiment of #BUILTBYGIRLS and we love it. Werk.