Sephora Is Opening a New Kind of Store, Cue the Freakouts

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Sephora may already be your beauty playground (hello, samples!), but it's about to become even more interactive, thanks to a new store idea that the brand is testing out. Seems as if brands like to try things out just as much as we do!

According to Glamour's Lipstick, the first TIP Workshop Concept Store is slated to open on Friday, November 20, in San Francisco, and it's going to be full of fun new things to do. TIP, which stands for Teach, Inspire, Play, will feature a big workstation where Sephora can offer beauty classes. Tons of tablets will be set up so that shoppers can browse the online inventory as well as stream instructive videos. From the sound of it, TIP appears to be recreating the YouTube beauty tutorial experience IRL. And we're super into it.
logotv.com / GIPHYOh, did we mention there will also be a skin-care station to help you find the products that are right for you?

If you aren't #Blessed enough to live in the Bay area, a TIP Workshop Concept Store is already in the works in Boston, with more on the way. It hasn't been confirmed whether Sephora and TIP will remain separate, or if they will be blended together in the future.

We didn't know it was possible, but shopping at Sephora is about to become wayyyyy more fun.

To see photos of the new shop, click here.

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