Apple's Jimmy Iovine Apologizes for Saying Women Need Help Finding Music

Share
Tweet
Pin It
Share
Tweet
Pin It
We are VERY good at finding our own music, thankyouverymuch. **Puts headphones back on**

On Thursday morning, Jimmy Iovine, head of Apple Music, co-founder of Interscope Records and co-founder of Beats by Dre, appeared on CBS This Morning to talk about Apple's new commercials. Here's the full video:

The ads feature Mary J. Blige (who also appeared on CBS with Jimmy), Kerry Washington and Taraji P. Henson rocking out to some throwbacks tunes. We all know what a good jam session looks like, and this ad contains one of the best we've ever seen.But, if you watched the video clip of CBS This Morning, you heard Jimmy, who's produced music for Lady Gaga and Robin Thicke, make some insensitive comments about women's ability to find music that went viral. This is what he said:

"I always knew that women, some women, at times find it very difficult to find music," Jimmy said. "And this helps make it easier with playlists, curated by real people, not by algorithms alone."

And also:

"I just thought of a problem," Jimmy went on. "Girls are sitting around, talking about boys, right? Or complaining about boys, when they have their heart broken or whatever, and they need music for that, right? And they need music for that. So it's hard to find the right music. Not everyone has the right list or knows a DJ."

thelibraryisnowopen.tumblr.com / GIPHYJimmy soon apologized for his comments, which it sounds like were not made to be intentionally sexist:

"We created Apple Music to make finding the right music easier for everyone — men and women, young and old," Jimmy told BuzzFeed News. "Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize."

Even Gayle King of CBS This Morning came to his rescue, saying the quotes were taken out of context:OK, Jimmy, we buy it. Because that ad is TOTALLY what our squad looks like when they hear a banger come on, we know you get us.

MORE CELEB SCOOPS

Show Comments

Follow Cambio

THIS JUST IN!

Join Our Newsletter
Stay fetch. Sign up for The Cray, our daily roundup of all things buzzworthy. From Kylie Jenner's trendsetting style (btw, puberty goals AF) to life-changing tech news (tweeting an emoji to order a pizza #YES), The Cray is all you need to impress the squad.
Privacy Terms