Macy's Is Opening a K-Beauty Shop, Cue MORE Freakouts
After we learned about Sephora's exciting new store concept, Fashionista reports that Macy's will be launching a Korean beauty shop-in-shop next week in collaboration with e-commerce K-beauty retailer Peach & Lily. The location will be the Macy's in Flushing, Queens, New York City. This is Peach & Lily's first bricks-and-mortar location.
"I kept dreaming of that offline retail store where we could meet our consumers face-to-face and understand exactly what their skin type and skin needs are, provide immediate support on how to tweak, totally change or upgrade a current skincare routine, and show/demo products that would really work to transform skin to a healthy radiant glow," writes Peach & Lily CEO Alicia Yoon in a blog post.
Her vision comes alive in a shop that offers a bespoke beauty consultation for every customer. You can opt for a skin analysis with a Beauty Coach, who will then guide you through a Korean beauty routine. For those who are just browsing, the products are organized by step in the K-beauty ritual, with lots of written content and digital screens to steer you through on your own.
In addition to most of the brands already on Peach & Lily, Alicia is also introducing a couple new brands like Herbolle and Lady & Skin.
Well, there goes our next paycheck.