Urban Outfitters Decides to Sell Pizza, Makes Dreams Come True

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Shopping and pizza? This is a like a dream come true.

If you've ever been shopping like crazy and worked up an appetite, Urban Outfitters will soon be your bliss. The clothing company announced this week that it has purchased Philadelphia-based restaurant group The Vetri Family, and when the deal is completed by the end of this year, every Urban Outfitters location will include a Pizzeria Vetri, according to the Huffington Post.

How it will be included isn't clear just yet. When Pizzeria Vetro owner chef was asked if pizza would be served inside the stores, he said, "We're not going put a restaurant inside of a store. That, for sure, won't happen. We haven't plotted it out yet — most likely it will be a combination of some stores and lifestyle centers. But we have nothing planned out yet. We're basically in evaluation mode."

That doesn't mean that the Urban Outfitters and Pizzeria Vetri teams won't provide pizza to hungry customers as they shop though. Maybe they'll give customers slices on the way out or will have a pizza station set up in the store? We'll take whatever we can get.

While the combination of pizza and Urban Outfitters sounds like a dream to us, not everyone was so thrilled when the news was announced. Urban Outfitters stocks dropped less than a day after the company announced the purchase of Pizzeria Vetri, with shares falling as much as 13 percent in early trading Tuesday, according to the Huffington Post.

Still both companies are optimistic that their idea will take off (and so are we), with Urban Outfitters CEO Richard Hayne telling Huffington Post in a statement, "Spending on casual dining is expanding rapidly, and thus, we believe there is tremendous opportunity to expand the Pizzeria Vetri concept."
Fingers crossed that this idea catches on.


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