Were You Selected by Tumblr to Use This Cool AF Feature?
Previously, you could message through the ask box on Tumblr, but it was kind of a pain and didn't have a great way or organizing current or old messages. This new messaging feature will be in a threaded format, like most typical messaging functionalities, making it easy to connect with your fav bloggers.
Don't worry, if you or one of your friends aren't the lucky ones invited to try the new feature, Tumblr promises it will be available for everyone soon. Tumblr's doing this soft roll-out to make sure its "servers can handle" this new functionality across the entire user-base. It has nothing to do with Tumblr being the coolest social platform on the interwebs.