How This Plus-Sized Brand Is Looking to Customers as Models

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Have you ever wanted to model for your favorite brand?

That's now a possibility with Eloquii, a plus-size apparel company, since it debuted its "Spotlight Series" earlier this month.

Eloquii was relaunched in April of 2014 with a few new investors, after a short year-and-a-half-long first run. The brand designs trend-forward, wearable styles for women sizes 14 to 24.
EloquiiThe plus-size market, so often underserved by trendy fast-fashion brands, begged for Eloquii's return, and now its loyal customer base is getting recognition in an awesome new way during the brand's second life.

"When I began to talk to customers, I realized [how] amazing and inspiring some of the customers are," says Jodi Arnold, Creative Director of Eloquii. "I think there can be stereotypes attached to plus-size women - maybe that they are in a lower socioeconomic bracket, or maybe that they are lazy or not high achievers but in talking to our customer, I hear the exact opposite."

The "Spotlight Series" is a feature in Eloquii's monthly e-zine, Style & Substance, that profiles customers who are doing cool things, wearing some of the brand's latest styles.

"We also as a team started to tire of so much focus always being around size or shape and how you can feel and look 'sexy,'" Jodi continues. "We want to pull the focus away from that and focus on the amazing things these women have accomplished and, in addition, show our clothes styled in many different ways."

The first star of the "Spotlight Series" is Anne Wright, a kick**s aspiring opera singer, who looks seriously amazing modeling trendy looks like a sequin skirt and a bodycon dress, complete with style tips.

You can check out the series here, and be sure to keep an eye out for the next #GirlBoss to model for Eloquii!


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