The new shoe will feature a 3-D printed midsole made with high-tech materials, which New Balance claims will create the "optimal balance of flexibility, strength, weight and durability." New Balance partnered with 3D Systems in South Carolina to utilize its new elastomer in the design, while DuraForm Flex TPU powder creates soles that are super strong and elastic - perfect for runners.
The 3D-printed shoe is modeled after New Balance's Fresh Foam Zante style, and in a similar vein, the midsole was created with underfoot pressure data from heel strikers that adds more cushioning in areas of higher pressure. The best part? These black-and-white beauts are cute AF.
"This project represents an unprecedented technical collaboration in footwear," Sean Murphy, New Balance Senior Manager of Innovation and Engineering, said in a statement. "To deliver this level of performance with a 3D printed component, we paired experts in running and biomechanics with leaders in plastics engineering, material development and generative design."
The first release of the shoe will occur in Boston in April 2016, timed to coincide with the Boston Marathon, and will expand to international cities afterward. In 2017, New Balance hopes to offer shoppers the ability to customized their 3D-printed midsoles as part of a trial program in select locations, according to Fast Company.
Will you be in line to scoop up the first of these cutting-edge kicks? Or are you waiting to see Adidas's and Nike's next moves?