#GivingTuesday Will Reverse Karma for Overspending on Cyber Monday
Today is #GivingTuesday - just in time to distract us from all the deals. The 24-hour international campaign is dedicated to giving back to the community in the form of donations and volunteer work. The campaign was founded in 2012 by Henry Timms, the executive director of the 92nd Street Y in New York City.
Last year, #GivingTuesday raised approximately $45 million with 15,000 participating organizations, according to USA Today. This year 30,000 organizations across 68 countries are involved. That's a LOT of support.
Since the event is largely held online, it's no surprise that social media, especially Twitter, has been a major driver in the event's success. Celebs are getting in on spreading the love, too:
"Twitter was the tool that connected the movement. As the initiative has rolled out, spreading the word through Twitter chats and memes like the #unselfie have been a huge part of #GivingTuesday's evolution and growth," Henry said to USA Today.
Those of us on a college budget can even get involved without spending a cent. Johnson & Johnson's Donate a Photo campaign will donate a dollar to the charity of your choice just by sharing a photo (you were probably gonna do that anyway, TBH). Choose the charity that you're passionate about, like Pro Mujer or Girl Up, and upload a photo to the app's gallery. If you share via social media, your followers will see the cause you supported and know that you're really a good person. You could help a low-income woman take control of her future, or give a girl in Guatemala school supplies.
Be sure to check in with your fave retailers and non-profits, many of them are supporting great causes today!