The new take on the (very) important notion of not using your cell phone while driving is making waves via social. Using the tagline, "Please don't like and drive," Ford's campaign leverages Instagram's "like" in the ad's visual on the social platform:
The powerful capture of a person walking their dog in the middle of the street with the big "Insta-heart" over them shows a simple, moving visual of why it's so important to focus on the road and not Gigi's latest tweet about her relationship status. (Side note: can that person not walk their dog in the middle of the road? That's not even a crosswalk. But hey, that's why it's even more important to pay extra attention while driving.)
Check out some of the other posts by Ford on Instagram for the company's "Don't Like and Drive" campaign:
If you still think you can 100% pay attention to the road while looking at your phone (P.S., you can't), take advice from Demi Lovato in her #X Campaign with AT&T last year to promote safe driving by putting down your phone before you get behind the wheel. Take the pledge, girl! That Snap can wait.