Why Is Everything Red on Cambio Today?

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You might have noticed that things look a little different on Cambio (and some of your other favorite sites) today. No, we didn't just decide to give the site a new look, we've just gone red for the day and here's why...

As you might already know, today is World AIDS day - a day designated to raising awareness of the AIDS pandemic caused by the spread of HIV infection, and mourning those who have died of the disease.

AOL Inc. has partnered with (RED), an organization with a very simple, yet very powerful mission: to make it easy for people and businesses to join the fight against the deadly virus.

The sad truth is that, AIDS has killed more than 34 million people since it was discovered in 1983 AND more than 37 million people are currently living with HIV. Mothers can also pass the virus to their children during pregnancy, childbirth and breastfeeding.

To date, (RED) has raised more than $320 million for the cause and has benefitted the lives of over 60 million people affected by the disease around the world, with a special focus on eight African countries. They are also focused on helping ending mother-to-child transmission of HIV in pursuit of their goal of delivering the first AIDS-free generation.

To learn more about (RED) and the incredible work they're doing - and to find out how you can help - visit their website or check out the video below.


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