But several smart AF beauty bloggers did some detective work and realized that the matte liquid lipstick in Kylie's Lip Kit looked awfully familiar.
PopSugar reports that beauty vlogger Nikki Tutorials allegedly Tweeted, and then deleted, this comment: "Let's say you want the kits but not spend the money, pay close attention to Colourpop's Clueless, Beeper, and Limbo."
The Colourpop Ultra Matte Lip lipstick ($6) that she is referencing is really similar in color. This is what Beeper looks like:
Below, cosmetologist Grace Ha compares the three shades of both brands:
More incriminating evidence in the form of photos of Kylie carrying around ColourPop cosmetics also allegedly surfaced on Reddit. Since the owners of ColourPop also own makeup development company Spatz Labs, one theory projected that Spatz was behind the Kylie Lip Kit.
There are also arguments that the Kylie lip color and ColourPop lipstick are NOT the same. Beauty vlogger Desi Perkins did a side-by-side comparison on Snapchat of True Brown K and Colourpop Limbo, claiming that while the colors are similar, the formulas are definitely not. In her test, she found that the Colourpop lipsticks crumble during wear while the Kylie Lip Kit only smudges.
We're not saying the two lipsticks are the same or not, but these side-by-side comparisons prove that they are really, really similar. The Kylie kolors aren't supposed to drop until closer to Christmas, so in the meantime, scoop up these ColourPop lippies! You're welcome.
First TRUE Comparison #SWATCHES side by side!💄🍫 #True Brown @lipkitbykylie Vs #Limbo @colourpopcosmetics Thank U @desiperkins (pic) for understanding the #makeupaddicts needs 😂 According to her: The shades are dupes, VERY SIMILAR! TB has brown undertones and L has red undertones. But the formulas are VERY DIFFERENT! Different texture. She rubbed her finger to show how it wears off and L crumbles off while TB smudge. Bottom R pic: #DesiPerkins Slayyyying True Brown K by @kyliejenner 😍💄 YASSSSSSSSS Did u get TB? What are your thoughts? ✌🏼️#Trendmood #lips #lip #darklips #darklipstick #brown #lotd #bbloggers #beauty #beautyblogger #love #ilovemakeup #wakeupandmakeup #makeupoftheday #motd #instamakeup #makeupaddict THANK U for this amazing update: @alysia @asmaxkk 😘