On December 1, this year's #GivingTuesday, Toyota launched its #Selflessie campaign, which donates $50 to Boys & Girls Clubs of America for every selfie posted with the hashtag #Selflessie. The hashtag combines the world "selfie" with "selfless" to get its mission across.
Toyota is a long-time partner of the Boys & Girls Clubs of America, donating more than $10.5 million over the past eight years in order to "invest in the next generation of leaders who have the power to ignite change," says Florence Drakton, Social Media Marketing Manager at Toyota Motor Sales, U.S.A. Toyota is the signature sponsor of the Youth of the Year program, and has donated a new Toyota Corolla along with financial support to the National Youth of the Year award recipient since 2010.
The response to the social media movement has been overwhelming. Today, Toyota hit its initial maximum donation goal of $250,000, and responded by doubling its donation numbers to $500,000, so now there's even more reason to take part in this awesome cause.
If you post a #Selflessie, you'll be in great company: Celebs like Kelly Rowland, Debby Ryan and Paul Wesley have all snapped selfies for the charitable initiative.
hi this is my face. I was never super into selfies but #winter is all about the #selflessie. Aka, take that picture of your pretty face, tag it a #selflessie, and my friends @toyotausa are donating FIFTY BUCKS to Boys & Girls Clubs of America [@BGCA_Clubs]. So yeah thanks for helping kids with your face. See @toyotausa's bio for terms and conditions. xx
Wrapped a day on set (in full flashback attire no less) by helping out a great cause. Post a selfie with the hashtag #selflessie, and my friends @toyotausa will donate $50 to Boys & Girls Clubs of America (@BGCA_Clubs). Do it up, it really couldn't be any easier to do some good. See @toyotausa's bio for terms and conditions
The initiative runs through January 4, so fix your contouring and snap your #Selflessie!
"We're definitely a society of photo sharers, so much so that more than 1 million photos are posted each day with the hashtag #Selfie. Those numbers prove that #Selfie is more than just a hashtag, it's an actual social movement and legitimate form of communication," says Florence. "With our #Selflessie campaign, we wanted to take something that can be perceived as a traditionally, self-admiring behavior and turn it into a more compassionate, meaningful and easy way of helping us give back."