H&M's Newest Fashion Designer Is Only 24 Years Old
On Monday, H&M hosted its annual Design Award competition at London's The Orangery in Kensington Palace, which attracts fashion graduates with a prize of a more than $50,000 dollars, a year of mentorship and a chance to sell the winning collection at H&M in fall of 2016.
The winner of this year's prize was Hannah Jinkins, who graduated from the Royal College of Art this year. Hannah presented four looks during the H&M competition, and some of them are available already, for the low, low price of $1,495 to $3,295 at LN-CC boutique, where her capstone collection launched during London Fashion Week. But maybe you should just wait for the H&M collection.
Clearly, Hannah's got some serious design chops: She was judged by some of the top names in the biz, including Balmain's Olivier Rousting, photographer Nick Knight, actress Kate Bosworth, blogger Chiara Ferragni and H&M Creative Advisors Ann-Sofie Johansson and Margareta van den Bosch.
Paper Journal reports that Hannah's collection was sponsored by top-of-the-line Japanese denim mill Kaihara, resulting in styles such as apron dungarees and top-stitch denim jackets. The gender neutrality and sustainability of her work is part of what has made her so popular as a young designer.
Here's a picture of Hannah at work, utilizing her own "staple-to-fit" on-model tailoring technique.
Click through to see the winning designs on Fashionista. Will you be running to H&M to scoop them up?