Rebecca Minkoff Is Doing Fashion Week Differently Next Year
For instance, Fashion Week is mainly an industry-only affair, with the occasional celebrity peppered in the runways' front rows. Typically, the shows present spring collections the September preceding, and the fall collections in February. It's great for the fashion biz, but for those of us in it for the street style, there's no way we're going to start thinking about spring floral prints as soon as we get to sweater season.
But Rebecca Minkoff is making a bold move that's about to flip the script on NYFW. In February 2016, while most designers will be presenting their Fall/Winter 2016 collections, Rebecca is going to walk her current spring collection down the runway, in order to make more immediate sales off the buzz and Instagram hype during NYFW, according to Racked. Additionally, when brands show their collections six months in advance, it gives fast fashion retailers plenty of time to create knockoffs. Sounds smart AF to us.
It seems that Rebecca wants the average consumer to become more of a part of Fashion Week - besides, isn't our hard-earned moolah what's driving the industry, anyway? - and that's something we can totally get behind. Fashion for the people!