Fashionista reports that Marie Claire has partnered with Candy Crush to create a magazine-themed level starring Creative Director Nina Garcia, who you might recognize from her appearances on Lifetime's Project Runway. It's the first time that King, the company that owns the game, has collaborated with a media brand on a Candy Crush project.
The Marie Claire level will go live at 6 a.m. on Thursday, December 17 as a "pop-up in-game event," says Fashionista, and a version if the level will eventually become a permanent part of the game.
The magazine's editor-in-chief Anne Fulenwider says that the collaboration has an awesome #BUILTBYGIRLS mission, too.
In that case, we'd say Marie Claire is crushing it! Sorry, we had to.
"The number of female developers has really doubled in the last few years and I think it's something that we want to encourage women to go into - not just playing the games but also working in the industry," Anne told Fashionista. "And we really just did it because we thought it was cool."