:shutters internally and holds onto hair for dear life:
If you've ever paid attention to infomercials, you've probably heard of WEN products before. Created by celebrity stylist Chaz Dean, the WEN line claims to be a healthy alternative to hair care products featuring a variety of chemicals.
"WEN [is] an industry-changing product line that excludes ordinary shampoo," the product's website said. "What sets WEN apart is its cleansing conditioner, a single-step process that cleanses and conditions the hair simultaneously. The cleansers include a perfect blend of special ingredients, including natural botanicals and herbs, and do not contain sodium laurel sulfate or harsh chemicals."
Though $30 a pop, the brand has gained major popularity since it appeared on the scene. Stars like Alanis Morisette openly show their love for WEN shampoo and the brand has even received celebrity endorsements from stars like Brook Shields. According to Forbes, just a year after WEN premiered its product line, the company grossed $100 million in sales.
But now, women are speaking out against this supposed alternative to harsh, damaging chemicals. Instead of getting the cleansing and conditioning benefits WEN promises, many women are losing their hair in massive clumps, leaving them with devastating bald patches.
If you take just one look at WEN's Facebook page, there's no questioning that this isn't just happening to a few women. WEN's wall and comment sections are riddled with complaints of women warning fellow users not to try WEN's products because it caused them to handfuls of hair.
Tracie Hashton, a WEN customer, posted a picture of the damage WEN's products had done, showing the bald patches that now dot her scalp thanks to WEN's shampoo.
"I can't leave my house. I'm depressed [and] WEN hair product is responsible for my hair loss...I'm overwhelmed and frustrated [and] I cry when I look in the mirror," she wrote in the caption of the post.
Michelle Woods also wrote on Facebook, "It's really great that there are women out there having a good experience with this product. However, it is not the case for many of us. I only used it a month and lost hair by the handfuls...You sell a product that makes hair fall out like a horror movie for many women."
Other comments include women complaining about their scalps burning, persistent itchiness and scalp rashes on top of the hair loss. And despite WEN reps following many of these comments with a tip on how customer service can help, BuzzFeed News says that WEN is not only attempting to cover up the many complaints its facing, its shutting them down rather than offering actual help.
Now, a class-action lawsuit involving more than 200 people in 40 states has been filed against the brand. A majority of these people are women, some of whom have been compelled to represent their children who experienced negative side effects from using WEN. Those filing the lawsuit say they're doing so not just because of the damage to their hair, but because of WEN's lack of adequate response in the face of the issue.
"Ms. [Katy] Walker relied on representations by WEN customer service representatives...that the Products would not cause such issues and that she must be using too little of the Products and later, that she was not properly rinsing the Products from her hair. Contrary to their insinuations, she used the Products as instructed but suffered hair loss and damage and scalp irritation and rash," said the lawsuit.
Their is no definitive reason yet as to why women are experiencing hair loss, but attorney Amy Davis told CBS News her theory.
I used to use this garbage. What a scam. There is hair smoothing cream thst comes in the set, and it's actually Vaseline with a few drops of essential oils. This stuff is gross, made my hair dull and limp and I hope Sephora stops selling these awful products. @Regrann from @lsdivas - 'WEN' AM I GONNA GET MY EDGES BACK? --------------------------- That's the question more than 200 women are asking Chaz Dean and Guthy-Renker. A class action lawsuit by the women claims that Wen, the sulfate-free alternative to shampoos and conditioners, left them with reduced hairlines, bald spots and lost edges. --------------------------- Wen, Dean and Guthy-Renker have all released statements refuting the claims and are vigorously defending the brand. But that's little solace for some women, one of whom claims she is so embarrassed by her hair loss she won't leave the house. --------------------------- Rumor has it the suit is now headed to mediation with a proposed settlement. But a settlement may or may not lead to the root cause of the problem. That said, if Real Housewives of Atlanta star, Kenya Moore can get something other than water in her haircare bottles, this could be a golden opportunity for her! --------------------------- #Wen #ChazDean #NoEdges #Bald #Lawsuit #LSDivas #WebSeries #WebShow #News #beautyscandal #buyerbeware #shampoo #haircare #hairdid #hair #hairstyle #beauty #beautyblogger #bblogger #hairdo #hairdos #conditioner #haircare #healthyhair #lawsuits #wenhairloss
"What we understand about the product and how it causes hair loss is it contains virtually no cleanser. It's like using lotion to wash your hair, so instead of removing the product, when you rinse it off, it just becomes impacted in your hair follicle," she said.
Despite the overwhelming amount of accusations against the company, WEN is still holding firm that its products are not to blame for the hair loss.
"...There is no scientific evidence whatsoever to support any claim that our hair care products caused anyone to lose their hair. There are many reasons why individuals may lose their hair, all unrelated to WEN hair care products. We intend to vigorously contest these allegations made against our products," the brand said in a statement to BuzzFeed News.
True, there many be no scientific evidence yet but the facts still stand. Many women have been losing their hair and they all have one thing in common: They use WEN.