Lilly Singh has over 7.4 million subscribers on YouTube, and Shay Mitchell is the star of one of the hottest shows on television (plus has a killer YouTube channel.) Lilly got her bestie Shay, along with other female YouTube celebs, to participate in her #GirlLove campaign.
It's no secret that girls can be mean on social (don't hide it, ladies, we've all been there), and the YouTube celebs aim to use their star status on the social platform to empower girls to be kinder, fiercer, and encourage others to do the same. Lilly's millions of subscribers are 84% female, so what better place to start this initiative than with her fans? You go, Lilly! #BUILTBYGIRLS
How do you participate? Share a compliment to anyone – friend, frenemy, sister, or someone completely random, using #GirlLove. The campaign gets even better: Any money Lilly raises from the campaign, she's going to donate to the Malala Fund, which funds young girls all over the world to receive an education.
We've reported a ton on how celebrities and social network stars are leveraging social to change the world, and this may be the fiercest one yet. Plus, it's super easy to participate. Check out the gals' #GirlLove campaign video below, and get tweeting at your felling fierce females!