This week, Amazon released its end-of-year data crunch, analyzing sales numbers for the biggest shopping rush of the year.
Amazon made its conclusions mainly using data collected from Amazon Prime users, the online retailer's subscription service that costs $99 a year and offers perks like free two-day shipping, access to Amazon's music and video streaming services, unlimited photo storage and the use of Prime Now, a service that offers a limited amount of products to be delivered within a one- to two-hour delivery window in major cities across the U.S.
Amazon reports that more than 3 million people joined Amazon Prime in the third week of December, and that Christmas Eve was the biggest day ever for Prime Now deliveries. However, it seems like the most common items to be delivered were everyday essentials: Simply Orange Juice, Bounty Paper Towels and Haribo Gold-Bears (yes, we consider gummy bears a necessity).
In addition, Amazon reported its most popular items in every category. One of the top-selling women's accessories (and the only handbag listed in the category) was the Rebecca Minkoff Mini Mac Cross-Body Bag. As for "luxury" beauty items, Still Stay All Day Waterproof Liquid Eye Liner in Intense Black was a best seller, along with L'Occitane Shea Butter Hand Cream and Mario Badescu Drying Lotion.
Another interesting fact: On Cyber Monday, Amazon customers purchased one Adele CD every three seconds.
"Seeing what people chose to buy on Amazon is so interesting because people can purchase just about anything, it seems," writes Sean Captain of Fast Company. We have to agree!