Can Science Explain Why the Kardashians Are, Well, so Kardashian-y?

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There has got to be a reason T-Swift and Bey constantly top the charts, and Kim-K is always in the tabloids, right? Is it the water they drink? If so, can we bottle that s**t and sell it?! No? Well, maybe it's their birth order. Wait...whaaaa???

For a long time, scientists thought eldest children to be overachievers because their parents put so much pressure on them. Middle children became attention-seeking brats because they got almost zero face time with mommy (ergo why Kim Kardashian is always in the headlines). The youngest? You guessed it. They're less responsible and sometimes, spoiled brats. We're looking at you, Harry Styles. Just kidding. Harry 4ever.

Now take everything in that last paragraph and forget it because new research published by the National Academy of Sciences finds no connection between your birth order and your personality traits. How can years of research be wrong just like that? Our STEM Muse Jayde Lovell explains in the video above.

Want to know more about Jayde? She's a real-life scientist who knows how to make learning hella fun, too (just check out her sex education video). She consistently busts stereotypes that scientists have to look like this guy. If you want to see more of Jayde (and her BFF Bec who produces these cool AF videos), be sure to visit their YouTube channel SciQ and follow them on Twitter:@JaydeLovell and @BecSusanGill.

Cambio Muses are handpicked by our very picky staff — not just anyone can explain science like our girl, Jayde Lovell! Your video game must be strong, and you've gotta be smart AF in the areas of beauty, fashion, STEM, DIY, health/wellness, and/or advice. If you have a YouTube channel and would like to be considered for the Muse program, please email


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