Blake Lively debuted a new red hairstyle at the TIME 100 Gala, TIME'S 100 Most Influential People In The World on Tuesday evening in NYC.

Blake is known for her blonde hair so what made her want to make the change? Blake told People.com that it's actually for a movie role.

"It's for the film Hick. I thought [my character] needed red hair. It helps when you're playing a role, when I don't feel like myself. And I don't really feel like myself with red hair."

What do you think of Blake's red hair? Do you like her better as a blonde?

(Photo: Wireimage)

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