Ashley Tisdale, who played a cheerleader on the CW's "Hellcats," has channelled her onscreen character and stepped in front of the camera for a new Got Milk? campaign.

And, as part of the project, Tisdale has launched the Be Strong Challenge – a quest to find a strong-willed cheerleading squad, which uses milk to stay at the top of its game.

She says, "I definitely have an appreciation for cheerleaders. I was on a show where I had to be a cheerleader, I did Pop Warner (youth cheerleading) when I was younger. And it takes a lot of energy, and a lot of hard work… The Be Strong Challenge is really cool. Cheerleading squads get to upload videos of a custom cheer, showing them how they can be strong with the Got Milk? campaign."

The winning team will receive $5,000 and front their own Got Milk? ad, which will be featured in American Cheerleading Magazine.

Tisdale dons the famous ';milk moustache' for her new Got Milk? ad and says, "Being an athlete, I work out all the time, and my trainer told me, ';Chocolate milk is the best (way) to refuel after a work out.' It keeps your energy up, it's got a great balance of protein and all the great nutrients."

Ironically, California schools are currently locked in a debate about whether or not to pull chocolate milk from lunch menus.

(Photos: Getty Images)

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