First Lady Teams with Disney Stars For "Magic of Healthy Living"

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First Lady Michelle Obama has teamed up with some of your favorite Disney Channel stars including Nick Jonas, Brenda Song, Tiffany Thornton, and Jennifer Stone for Disney's Magic of Healthy Living." Magic of Healthy Living is a national... 000_003_299_healthyliving

First Lady Michelle Obama has teamed up with some of your favorite Disney Channel stars including Nick Jonas, Brenda Song, Tiffany Thornton, and Jennifer Stone for Disney's Magic of Healthy Living."

Magic of Healthy Living is a national multimedia initiative designed to partner with parents in their quest to raise healthy, happy kids. The initiative, which includes public service announcements featuring First Lady Michelle Obama and young Disney stars, builds on the Company's commitment to a healthier generation of kids begun in 2006 with the announcement of landmark nutritional guidelines associating Disney brands and characters with a more nutritionally balanced range of foods.

Disney Magic of Healthy Living takes that commitment to the next level, enlisting many of the Company's assets and platforms to inspire kids and help reinforce the work of parents. New content showcases fun, easy ways that healthy living practices can be woven into the fabric of everyday life.

"I am thrilled to join Disney's Magic of Healthy Living effort and support the work these young people are doing to reach out to their peers and communicate this powerful message," said First Lady Michelle Obama. "Earlier this year, I launched Let's Move! with the goal of reducing childhood obesity rates in a generation, and through this Disney program, we are able to carry that goal directly to kids – the key stakeholders in this effort. I hope through programs like the Magic of Healthy Living, young people are inspired to take control of their own health, fitness and nutrition and engage their families, schools and communities to do the same."

Highlights of Disney Magic of Healthy Living include:

• A year-long series of inspiring television public service announcements featuring Mrs. Obama and Disney Channel stars including Nick Jonas ("JONAS L.A." and "Camp Rock 2: The Final Jam") and Brenda Song ("The Suite Life On Deck" and "Pass the Plate"), among others. The PSAs will be presented daily on Disney Channel, Disney XD, Radio Disney and Disney.com. They will also be featured on ABC in addition to being distributed through the Ad Council's network of 1,700 broadcast, network, and local cable stations for use in donated media.*

• Two new websites from Disney: one to engage and activate kids about healthy living (Disney.com/healthyfun) and another to provide ideas and resources for parents (Family.com/healthymagic).

• A national essay contest calling on kids to write about ideas for living a healthy life at home, at school or in their communities. The contest will open for entries next month and will culminate in a special Disney Magic of Healthy Living – The Weekend event at Walt Disney World Resort for 50 winners from across the U.S. For more information, visit Disney.com/healthyfun.

• A $1 million grant from Disney will help to build play spaces and gardens in 10 underserved communities nationwide. Disney will be working closely with KaBOOM!, a renowned non-profit organization whose vision it is to have a great place to play within walking distance of every child.

Check out a promo video below.

(Photos: DONNA SVENNEVIK/Disney Channel)




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