Besides performing on Jimmy Kimmel tonight, Hanson are proud to announce the release of their new single "Give A Little," featuring remixes by Questlove (The Roots) and RAC with accompanying remixed music videos, on iTunes. The remixes can be purchased here.
Like many, the band was overwhelmed by the news of the devastating earthquake and tsunami in Japan last month. In response, the band turned their focus to the worthy cause, announcing that they are donating the proceeds from "Give A Little" to the American Red Cross Disaster Relief Fund for the month of April.
In addition, the band is at the helm of SXSW4JAPAN, an immense music project that started March 11th in Austin, TX, during the South By Southwest (SXSW) Music Festival. The flagship event, a 12-hour live telecast to galvanize support for the American Red Cross Disaster Relief Fund, was pulled together in less than 48 hours, recruiting 40 artists performing more than 60 songs, and was viewed by people in 149 countries.
Taylor Hanson says, "In special instances, music has the ability to inspire genuine action toward a worthy cause at a time of great need. We are proud to be a part of the immense collection of artists contributing to SXSW4JAPAN and thrilled that "Give A Little" has a chance to live up to its title and inspire people to give what they can to help those in Japan still struggling in the aftermath of the earthquake and tsunami."
In the short period of the initial campaign, which was started at the SXSW Interactive Event with the original launch of SXSW4Japan.org, online donations have topped $100,000, plus a much larger amount that was directed straight to the American Red Cross via their national text donation number.
In response to the ongoing need for aid in Japan, the live-streaming event is being re-broadcast right now as a follow-up to the original event, with additional contributions by top artists and with partnership from Aol. Music and Myspace Music, all helping to further the outreach to music fans to donate to the relief effort.