What makes a good viral video? Is it animals? Dancing babies? All of the above?
These are the questions that Jennifer Aniston ponders in her new ad for Smart Water. She says in the video, "I'm here to talk to you about Smart Water, but in this day in age apparently I can't just do that can I? I can't just tell you that Smart Water is the smartest, best tasting water that's out there. I have to make a video, apparently, that turns into a virus…"
So true! If you want something to go viral or get attention, you have to make it creative. This ad definitely is.
Check it out below and let us know what you think!