Times Square was bustling more than usual yesterday as the newest Disney Store celebrated its Grand Opening.
Stars like Jordin Sparks, Gregg Sulkin, Allstar Weekend, Brooke Shields and more attending the big event, which was hosted by Robin Roberts from "Good Morning America."
The new store, which used to be the Virgin Megastore, features a digital billboard reaching to 68 feet above Times Square, stretching 2,250 square feet. The 20,000+ square-foot store includes a two-story Disney Princess Castle, a 12-foot screen which allows customers to select Disney film clips or video to view, "magic" mirrors, and a Cars-branded Ridemakerz custom car building experience.
Jordin performed her version of "Beauty & The Beast," Anika Noni Rose, the voice of Princess Tiana from Disney's Princess and the Frog, shared with guests the new Princess Tiana Singing Doll, Gregg filmed a segment for Disney 365 and Allstar Weekend also treated the crowd to a performance.
Jordin had a blast and tweeted: I love this Disney Store! I feel like a princess!! Such an enchanted afternoon performing at the #disneystore #newyork during the grand opening reception at Disney Store Times Square! ♥
(Photos: Getty Images/Wireimage for Disney)