La La Land went Gaga on last night when pop's leading Lady took the MTV Video Music Awards by storm and picked up a staggering eight awards.
Lady Gaga won her first two awards – for Best Dance Video and Best Collaboration – before the show even started. They were presented to her on the red carpet outside the Nokia Theater in Los Angeles.
She then claimed the event's first honor for Best Female Video for her music video for her hit song Bad Romance and appeared overcome with emotion as she stepped up to the stage in an eccentric gown designed for her by late style icon Alexander McQueen.
Gaga first addressed her fans, stating, "Tonight Little Monsters, we're the cool kids at the party." She also thanked McQueen for "sending me all the beautiful clothes for my video," and added, "Thank you to all the gays for remaking this video over and over again."
The pop star, who set a new record at the event by landing the most nominations for any artist with 13, also picked up prizes for Best Pop Video and the event's biggest accolade, Video of the Year.
She also swept the night's ';professional' awards – her Bad Romance video picked up honors for Best Choreography, Best Direction and Best Editing.
She closed her amazing night by announcing the title of her new album, Born This Way, and singing a few lines from the title track.
Eminem was the only other multiple winner – he collected prizes for Best Male Video and Best Hip-Hop Video.
The full list of winners is:
Best Dance Video – Bad Romance by Lady Gaga
Best Collaboration – Telephone by Lady Gaga featuring Beyonce
Best Female Video – Bad Romance by Lady Gaga
Best Rock Video – Kings & Queens by 30 Seconds to Mars
Best Male Video – Not Afraid by Eminem
Best Pop Video – Bad Romance by Lady Gaga
Best Choreography – Bad Romance by Lady Gaga
Best Direction – Bad Romance by Lady Gaga
Best Editing – Bad Romance by Lady Gaga
Best Special Effects – Uprising by Muse
Best Art Direction – The Dog Days Are Over by Florence & The Machine
Best Cinematography – Empire State of Mind by Jay-Z & Alicia Keys
Best Hip-Hop Video – Not Afraid by Eminem
Best New Artist – Justin Bieber
Best Video – Bad Romance by Lady Gaga
Beyonce totally should've won.
What did you think of the VMA winners (few as they may be) this year?
(Photo: Jeff Kravitz/FilmMagic.com)