Lady Gaga & Polaroid Unveil New Grey Label

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It was announced last year that Lady Gaga would be teaming up with Polaroid for a line of products. Yesterday, Lady Gaga appeared at CES 2011 to unveil the new line they've been working on. This collaboration reflects Polaroid's long... 000_006_337_gagapolaroid

It was announced last year that Lady Gaga would be teaming up with Polaroid for a line of products.

Yesterday, Lady Gaga appeared at CES 2011 to unveil the new line they've been working on. This collaboration reflects Polaroid's long standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga's mission to deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital. The inaugural Polaroid Grey Label line includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement.

"I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," said Lady Gaga, Polaroid's Creative Director. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."

Below is more detail on each product. Ludacris and 50 Cent also made appearances at the convention to unveil their headphones.

Will you buy something from the Grey Label line of Polaroid?

(Photo: Polaroid.com)

1. GL10 Instant Mobile Printer:

• Advanced Technology: The newest instant printing experience begins with the embedded dye-crystal ZINK® Zero Ink® Technology from ZINK Imaging. Patented ZINK PaperTM is an advanced composite material with cyan, yellow, and magenta dye crystals embedded inside. Before printing, the embedded dye crystals are clear, so ZINK Paper®, looks like regular white photo paper. The GL10 Instant Mobile Printer uses heat to activate and colorize these crystals. • Superb Print Quality: The GL10 Instant Mobile Printer uses ZINK's second-generation thermal technology, delivering image quality that rivals a photo-lab. Prints emerge fully developed and protected by a smudge-proof, water-resistant coating. • Aesthetically Pleasing and Environmentally Responsible: Designed for both form and function for use both in the present and future. ZINK technology requires no messy ribbons, toner or inkjet cartridges.

The GL10 Instant Mobile Printer will be available in May 2011 (US $149.99 MSRP). ZINK 3×4″ Paper will be available in May 2011 at a price to be announced.

2. GL30 Instant Digital Camera:

• Brings the Polaroid Instant Experience to Life: Introducing a new generation to the joy of instant photography, the GL30 uses next generation ZINK Zero Ink Technology from ZINK Imaging. • Fuses the Digital and Physical Worlds: Featuring the benefits of a digital camera, instant photo printer and digital display, the GL30 is a creative tool that delivers the best of the digital and physical worlds. • Pays Tribute to Polaroid's Legacy: Reminiscent of Polaroid cameras of the past, the GL30 is clearly a significant departure from a typical camera. Designed for longevity, the GL30 is not only for the future, it's an object of desire. Users can select from a number of filters and borders to create truly original images that instantly fit in the palm of your hand.

The GL30 Instant Digital Camera will be available later this year, at a price to be announced.

3. GL20 Camera Glasses:

• Merges Fashion With Photography: Never before has the world seen fashion, photography and technology come together in one, singular product. • Tells Your Story to the World: Users can instantly capture or upload photos with the built-in camera and then display the images on the glasses' LCD screens for others to see. • Expresses True Artistry and Originality: Only Lady Gaga could create a hybrid that's part fashion statement, part revolutionary technology and part tool for self-expression.




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