Big Time Rush, Victoria Justice, Jennette McCurdy, and Nathan Kress are teaming up with more of your favorite Nickelodeon stars to promote the Worldwide Day of Play (WWDP).
"The Road to Worldwide Day of Play" spots encourage kids and their families to get up and get active and features cast members from Nick's popular live-action series, including Big Time Rush (Kendall Schmidt, James Maslow, Carlos Pena and Logan Henderson), Victorious (Victoria Justice, Daniella Monet, Leon Thomas III), iCarly (Jennette McCurdy and Nathan Kress) and True Jackson, VP (Keke Palmer). Also featured are the stars from Nick's newest shows, Bucket and Skinner (Taylor Gray, Dillon Lane) and Supah Ninjas (Ryan Potter, Carlos Knight).
On Sept. 24, Nickelodeon will bring its flagship Worldwide Day of Play (WWDP) event to Washington, D.C. for its biggest celebration of active play in the eight-year history of the initiative. The network will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles. "The Road to Worldwide Day of Play" promo campaign highlights The Big Help site www.thebighelp.com, where kids can get more information about the WWDP celebration event in D.C. and the local events in their area.
Nickelodeon's TV channels and websites will go off the air and offline during Worldwide Day of Play from 12 p.m. until 3 p.m. (ET/PT) to encourage kids across the country to participate in the celebration of healthy and active play.
Check out some promo photos and video!
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