Rihanna is set to the the star of a sizzling new advertising campaign after signing on as a spokesmodel for Emporio Armani's underwear and jeans collection.
Rihanna will follow in the footsteps of Transformers beauty Megan Fox, who set pulses racing in the 2010/11 advertising campaigns.
Rihanna will grace billboards worldwide for Emporio Armani Underwear and Armani Jeans from September.
The singer is in good company as an Armani model – British soccer star David Beckham and his wife Victoria previously fronted ads for the underwear line, as did Portuguese sports hunk Cristiano Ronaldo.
Is there anything Rihanna can't do?
(Photo: Getty Images)