Taylor Swift Launches "Wonderstruck" Fragrance

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Taylor Swift is the latest star to jump into the perfume craze. Taylor is launching her first signature perfume, Wonderstruck, in partnership with Elizabeth Arden. The scent is set to hit stores this October. Wonderstruck's packaging showcases... 000_011_701_wonderstruck

Taylor Swift is the latest star to jump into the perfume craze.

Taylor is launching her first signature perfume, Wonderstruck, in partnership with Elizabeth Arden. The scent is set to hit stores this October.

Wonderstruck's packaging showcases many details of the Taylor's unique personality, from the gold embossed 13 on the bottle, Swift's lucky number, to handpicked charms. The fragrance was created from a blend of freesia, raspberry, vanilla, honeysuckle and sandalwood.

Swift chose to name her perfume after a lyric in her 2011 hit song "Enchanted." The lyric – "I'm wonderstruck, blushing all the way home" is "about the first time you meet someone," she said in a release. "A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."

Will you buy Wonderstruck?

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