Harry Potter star Emma Watson has vowed never to follow the celebrity trend of launching a perfume line, because she "can't understand" the concept of a self-titled scent.
The British actress has already explored the world of fashion, fronting a campaign for style giant Burberry and designing an ethical clothing range for People Tree, and she is also working with Alberta Ferretti on a new organic collection.
But Watson is adamant she won't be expanding into perfume production. She tells People.com, "I can't understand this fragrance thing. Why would you want to smell like somebody else? Don't you want to smell like yourself?… I will continue to work in the fashion industry."
Speaking of perfumes…Justin Bieber's was just released. Did anyone pick that up?
What do you think of the celebrity perfume trend?
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